Case Study: Golden Gate University drives undergraduate enrollment growth with Mortar Advertising

Golden Gate University drives 14 years of profitable growth with Mortar Advertising

Golden Gate University wanted to promote its undergraduate program to adult students who had started but not finished their degrees. The challenge was re-engaging this audience, which had been out of the educational system for a long time. They partnered with the vendor Mortar Advertising for brand strategy, creative development, and media planning.

Mortar Advertising developed a campaign with a distinct, non-traditional approach to continuing education ads, centered on the empowering idea that it's always possible to finish what you started. The solution included strategic messaging and out-of-home advertising in San Francisco BART stations. This led to a massive and sustained increase in undergraduate enrollment, driving 14 consecutive years of profitable growth for the university after a long period of decline.

Golden Gate University