Case Study: EAT24 becomes the top food delivery app with Mortar Advertising

EAT24 becomes #1 in market share and lands $134M acquisition with Mortar Advertising

eat24, an online food delivery app, faced the challenge of competing against well-funded rivals who had already established market dominance. With a limited advertising budget, they turned to Mortar Advertising to help generate significant demand for their app.

Mortar Advertising developed a bold and unapologetic brand voice aimed specifically at young, city-dwelling males, a demographic ignored by competitors. This strategy, executed through targeted videos and print ads, resonated powerfully with the audience. As a result, eat24 achieved the number one position in market share despite rivals having over $300 million in funding, and was subsequently acquired by Yelp for $134 million.

EAT24