Case Study: DriveCentric unlocks an unfair advantage with Mortar Advertising

Drivecentric boosts dealer engagement with Mortar Advertising at NADA

DriveCentric, a company providing CRM solutions for car dealerships, faced the challenge of differentiating itself in a highly competitive industry where dealers rely on their CRM systems to outperform rivals. The vendor, Mortar Advertising, was tasked with developing a strategy to position DriveCentric as a revolutionary product.

Mortar Advertising developed a strategic campaign centered on the concept of an "Unfair Advantage." The solution highlighted DriveCentric's use of Augmented Intelligence to unlock various "modes" for sales teams, such as Swagger-Mode and Genius-Mode. This new positioning was a smash hit at the NADA event, successfully connecting with the target audience and clearly differentiating the client.

Drivecentric