Case Study: Cordis revitalizes its medical device brand with Mortar Advertising

Cordis revitalizes a 60-year legacy brand on-time and on-budget with Mortar Advertising

Mortar Advertising partnered with Cordis, a medical device company, to address the challenge of transforming its 60-year-old legacy brand. The goal was to revitalize Cordis into a vibrant new brand platform that would become the top choice for interventional cardiologists, despite its products being largely unknown.

The solution implemented by Mortar Advertising included developing a new brand identity, strategy, and messaging centered around the inspirational tagline "Go Beyond." This encompassed a modernized logo, comprehensive brand guidelines, and updated marketing collateral. Mortar Advertising also executed the new branding across packaging, brochures, and tradeshow events. The results were fantastic across-the-board reception from customers and sales teams, with the client reporting great ROI and a successful on-time, on-budget launch.

Cordis