Case Study: Coast Casinos Wins Local Gamblers with Mortar Advertising

Coast Casinos becomes Las Vegas’ leading chain of locals’ casinos with Mortar Advertising

Coast Casinos faced the challenge of positioning its local chain for success in the competitive Las Vegas market. The advertising agency Mortar Advertising was tasked with developing a strategy to differentiate the brand and attract a key demographic.

The solution developed by Mortar Advertising was an integrated campaign built around the idea that experienced gamblers follow unwritten rules. The creative positioned Coast Casinos as the place for savvy locals, using the tagline "When You’re Local, You Know" to make the target audience feel recognized and in-the-know. As a result, Mortar Advertising successfully united the chain behind the clear promise that Coast is where local gamblers play.

Coast Casinos