Case Study: Carondelet Health Network boosts community support and referrals with Mortar Advertising

Carondelet Health Network boosts preference 30% with Mortar Advertising

Carondelet Health Network, Tucson's top healthcare provider, faced a significant challenge from aggressive competitors and legislative threats. The vendor, Mortar Advertising, was engaged to develop a marketing and communications strategy to boost staff pride and strengthen community perception.

Mortar Advertising's solution was the "Be well" brand campaign, which blanketed the Tucson community with a warm and welcoming creative message focused on wellness. This strategy successfully strengthened community support and referrals, resulting in a 30% increase in preference among the insured.

Carondelet Health Network