Case Study: Bitwarden drives enterprise adoption with Mortar Advertising

Bitwarden drives enterprise adoption with Mortar Advertising

Bitwarden, a password management software company, faced the challenge of driving enterprise adoption by turning its existing individual users into product champions within their workplaces. To address this, they partnered with the vendor Mortar Advertising for services including strategic messaging, positioning, and creative production.

Mortar Advertising developed a campaign centered on the strategic idea "Bringing Bitwarden to Work," which leveraged users' existing passion for the product. The solution included new messaging, a visual identity, a website, and social media executions that highlighted the benefits of using Bitwarden in a business context. The campaign successfully brought the concept to life, as praised by Bitwarden's Senior Director of Product Marketing & Growth.

Bitwarden