Case Study: Advanced Bionics achieves stronger engagement with Mortar Advertising

Advanced Bionics lifts traffic 34% with Mortar Advertising

Advanced Bionics faced the challenge of positioning three specific cochlear implant products under a single, all-encompassing campaign called The Marvel platform, in partnership with hearing aid leader Phonak.

Mortar Advertising implemented a solution by shifting the strategic approach from leading with technology to heralding the products as connectors to life. This led to the creation of a campaign centered on emotional human connection, resulting in a 34% year-over-year traffic increase for what became Advanced Bionics' biggest launch in a decade.

Advanced Bionics