Case Study: Advanced Bionics builds emotional patient connections with Mortar Advertising

Advanced Bionics launches 40+ testimonial videos with Mortar Advertising

Advanced Bionics, a manufacturer of cochlear implants, faced the challenge of positioning itself as the best solution for hearing care professionals and patients within a highly competitive market. The vendor, Mortar Advertising, was engaged to develop a marketing and communications strategy that would differentiate the client.

Mortar Advertising's solution was to create an emotional testimonial campaign titled "The Moment," which uniquely told patients' stories through the perspective of their loved ones. This approach highlighted the product's ability to restore personal connections. The vendor produced over 40 videos for the campaign, including a series of teasers, full-length features, and social media cutdowns, effectively showcasing these powerful stories.

Advanced Bionics