Case Study: Shaker Family Ford improves key management efficiency with Morse Watchmans KeyBank Auto

Premier Ford Dealership Turns to Morse Watchmans for a Comprehensive Key Management Solution

Shaker Family Ford, a long-established automotive dealership in Connecticut, required a more efficient method to track and secure vehicle keys across its large lot to prevent lost keys, misplaced vehicles, and to gain better operational insights. They turned to Morse Watchmans and implemented its KeyBank Auto key management system with KeyPro software to address these challenges.

The Morse Watchmans KeyBank Auto system provided a secure, networked solution where each key is attached to a tracked SmartKey. This delivered real-time accountability, detailed usage reports, and features like key reservations. The results included the complete elimination of costs and inconveniences associated with lost keys, improved operational efficiencies, and valuable data for analyzing sales and marketing efforts. The owner stated the system more than paid for itself within a year, highlighting its significant measurable impact.

Shaker Family Ford

Steven Shaker

Co-Owner