Case Study: Zoo Atlanta achieves record attendance and ticket sales growth with Morrison

Zoo Atlanta beats 2023 attendance goals with Morrison

Zoo Atlanta, a historic and beloved zoo, faced the challenge of growing its audience and re-engaging visitors amidst Atlanta's competitive entertainment landscape. They needed a flexible campaign platform to reach multiple audiences with different messages. The Morrison Agency was engaged to develop and execute an Impact program to address this.

Morrison implemented the "Zoo Something" campaign, a flexible creative system used across channels like Connected TV, out-of-home, digital display, SEM, and influencer marketing. This solution successfully targeted local families, tourists, and the broader community. The campaign surpassed 2022 attendance records in its first year and beat 2023 ticket sales goals, demonstrating a significant measurable impact for Zoo Atlanta.

Zoo Atlanta