Case Study: Samsung wins the builder channel with Morrison's integrated marketing program

Samsung reaches 100% of sales goals with Morrison

Samsung, a globally recognized brand, sought to establish a foothold in the relationship-driven builder channel for its appliances. Despite strong consumer loyalty, they lacked penetration in this segment and faced the aggressive challenge of becoming the market leader. The vendor Morrison developed an integrated marketing program specifically for this B2B audience.

Morrison built the Samsung Builder Appliance Program from the ground up, creating a campaign that combined a robust media plan, sales enablement tools, and nurture automation. This solution was designed to speak to builders' business logic while leveraging Samsung's brand equity. The results were significant, generating 14.4 million impressions, 1,200 qualified leads, and meeting 100% of sales goals, ultimately helping Samsung achieve and maintain the number one market share position.

Samsung