Case Study: R1 RCM achieves a scalable brand system with Morrison

R1 RCM scales brand leadership with Morrison across 95 top U.S. health systems

The customer, a major reinsurance company known as R1, faced the challenge of implementing a new global brand identity at scale. They had completed a strategic brand transformation but required a partner to build a comprehensive and scalable toolkit that would allow their internal teams to execute the new vision quickly and consistently. They engaged the vendor, Morrison, for this task.

Morrison developed a complete brand toolkit for the customer, which included custom iconography, motion graphics, and templates for presentations and emails. They worked by embedding directly into the customer's creative workflows to ensure the assets were practical. The result was a living brand system that clearly signals innovation and leadership, allowing the vision to be sustained daily across the global organization. Morrison continues to partner with R1 to extend the brand.

R1