Case Study: Georgia’s Own Credit Union increases online account applications with Morrison

Georgia’s Own Credit Union boosts online applications over 130% with Morrison

Georgia’s Own Credit Union, a large financial institution in Georgia, faced the challenge of reaching a younger, digitally-native audience without alienating its existing loyal membership base. They partnered with the vendor Morrison to execute a precision marketing campaign to break through the crowded financial services landscape and attract this new demographic.

Morrison developed the "Success Is No Accident" campaign with a modern, energetic aesthetic that resonated with the target audience. The solution leveraged a multi-channel approach across television, connected TV, out-of-home, paid social, and paid search. The campaign's messaging focused on tangible benefits like lower fees and great rates. This strategy drove significant results for Georgia’s Own, with media performance delivering at three times their benchmarks and a more than 130% increase in online account applications.

Georgia’s Own Credit Union