Case Study: Armstrong achieves faster traffic growth and a stronger marketing foundation with Morrison

Armstrong expands to sister brand Pike Nurseries with Morrison

Armstrong, a retail brand with a loyal customer base and its sister company Pike Nurseries, needed to quickly drive traffic while simultaneously rebuilding its long-term marketing foundation. The challenge for vendor Morrison was to deliver these immediate wins without sacrificing the strategic planning required for future growth.

Morrison provided clarity by developing annual marketing plans and go-to-market strategies for both brands, ensuring every tactical effort had a strategic rationale. The vendor also delivered impact through fast-moving brand campaigns and a comprehensive, high-converting SMS program. This resulted in expanded engagement, including Armstrong bringing its sister brand into the relationship, and established Morrison as the agency of record across the entire portfolio.

Armstrong