Case Study: West Cancer Center boosts Ride to Fight On awareness and fundraising with Morris Marketing Group

West Cancer Center raises $500,000 for Ride to Fight On with Morris Marketing Group

Morris Marketing Group partnered with West Cancer Center to address the challenge of increasing awareness and fundraising for its non-profit research arm. The challenge was to differentiate the new Ride to Fight On cycling event from other cancer fundraisers and clearly communicate that funds were for non-profit research, not the West Clinic, while operating on a strict budget.

The solution implemented by Morris Marketing Group was a multi-channel, budget-conscious marketing and communications plan. This included targeted outreach via email, social media, traditional media, public relations, and grassroots efforts, along with securing key local partnerships and media sponsorships. As a result, the event achieved increases in participants, significant media impressions, a large social media footprint, and total revenue, decisively meeting its measurable objectives for Morris Marketing Group.

West Cancer Center