Case Study: Volunteer Memphis renews MLK Days of Service awareness with Morris Marketing Group

Volunteer Memphis earns over $60,000 in media value with Morris Marketing Group

The customer, Volunteer Memphis, faced the challenge of creating a renewed interest in its MLK Days of Service event in 2020. They partnered with the vendor, Morris Marketing Group, for assistance with event branding and public relations.

Morris Marketing Group implemented a solution that included creating a new logo and theme for the event. This was paired with community partnerships and public relations efforts, which generated over $60,000 in earned media and secured over $15,000 in media sponsor value for the customer.

Volunteer Memphis