Case Study: Shannon & Waterman boosts social media engagement with Morris Marketing Group’s Pinterest Dream Room contest

Shannon & Waterman Custom Wide Plank Flooring boosts Pinterest impressions 100% with Morris Marketing Group

Shannon & Waterman, a manufacturer of custom wide-plank hardwood flooring, wanted to increase its social media exposure and engagement with its target market of wealthy, design-conscious women aged 30-50. To meet this challenge, they partnered with Morris Marketing Group, which utilized a Pinterest contest as its primary service.

Morris Marketing Group executed a "Dream Room" contest on Pinterest to attract customers and encourage interaction with the brand. The campaign was promoted through public relations, organic social content, targeted advertising, and grassroots marketing. The vendor reported that the campaign was a success, meeting or exceeding all its measurable objectives, which included a 500% increase in social media engagements and a 30% increase in website visits.

Shannon & Waterman Custom Wide Plank Flooring