Case Study: Memphis Police Department recruits 300+ applicants with Blue Path by Morris Marketing Group

Memphis Police Department doubles recruiting sign-ups with Morris Marketing Group

The Memphis Police Department, via HRO Partners, Inc., faced a significant shortage of officers and engaged Morris Marketing Group to develop a comprehensive marketing campaign. The challenge was to recruit high school seniors into its Public Service Technician (PST) training pipeline through the new Blue Path initiative, which offered tuition subsidies and other benefits.

Morris Marketing Group executed a multi-channel campaign that included creating a new logo, developing marketing collateral, and running a targeted social media effort. The strategy successfully generated over $103,950 in advertising equivalency and 10.75 million impressions. Most importantly, the campaign resulted in more than 300 applications from potential recruits, doubling its initial objective of 150 sign-ups.

Memphis Police Department