Case Study: Memphis Open boosts ticket sales and rebuilds reputation with Morris Marketing Group

Memphis Open rebuilds ticket sales in 90 days with Morris Marketing Group

Morris Marketing Group partnered with the Memphis Open, a long-running ATP tennis tournament facing significant reputational and financial challenges. The event had suffered from negative cash flow and was perceived to have lost its connection to the local community, while also facing new competition for entertainment dollars in a market known for last-minute ticket purchases.

The solution implemented by Morris Marketing Group was a robust, multi-phase marketing and PR campaign focused on rebuilding the tournament's reputation under the tagline "Bringing Back The Love." Their strategy included community relations, media communications, and targeted advertising to drive single ticket sales. Morris Marketing Group successfully managed all event public relations and on-site media operations, helping to reinvigorate the tournament's appeal to its core audience.

Memphis Open