Case Study: Memphis in May International Festival achieves 1.4 billion impressions with Morris Marketing Group PR services

Memphis in May International Festival earns $2.15M in media value with Morris Marketing Group

The Memphis in May International Festival engaged Morris Marketing Group in 2015 to provide public relations services amidst several sensitive challenges. These included managing the announcement of the Sunset Symphony's final event, responding to a random shooting in the festival's park, and handling media inquiries concerning a new state law allowing guns in public parks just days before the festival began.

Morris Marketing Group implemented a comprehensive communications strategy, managing all media relations and fielding inquiries to ensure positive coverage. The vendor secured optimal exposure for event announcements and managed over 75 media representatives on-site. The results were highly successful, garnering over $2.15 million in advertising equivalency and 1.4 billion impressions through earned media, ensuring the festival's reputation remained positive.

Memphis in May International Festival