Case Study: Melissa Cookston boosts earned media and sponsorships with Morris Marketing Group

Melissa Cookston earns $858,000 in media value with Morris Marketing Group

Melissa Cookston, a champion pitmaster and restaurateur, faced the challenge of elevating her personal brand and increasing earned media value on a local, regional, and national scale. She engaged the vendor, Morris Marketing Group, for public relations services to achieve this goal and make her image more appealing to potential sponsors.

Morris Marketing Group implemented a comprehensive PR strategy that included in-depth research, ongoing media outreach, and targeted pitching surrounding events like the Memphis in May festival. The solution successfully garnered over $858,000 in advertising value and an earned audience of over 472 million. The campaign also secured three new major sponsorships for the customer, valued at over $150,000, significantly exceeding the project's objectives.

Melissa Cookston