Case Study: Medtronic achieves national earned media visibility for Balloon Kyphoplasty with Morris Marketing Group

Medtronic earns 40 news clips and 13.8M audience reach with Morris Marketing Group

Medtronic, a global medical technology company, sought to increase public awareness and education about its Balloon Kyphoplasty procedure for treating vertebral compression fractures. The challenge was that both the general public, particularly older Americans, and many physicians were unfamiliar with this life-changing therapy. To address this, they engaged the vendor, Morris Marketing Group, for a public relations and earned media campaign.

Morris Marketing Group executed a solution centered on securing third-party endorsements. They conducted interviews with patients and doctors across the country and pitched their stories to local and national media outlets. This strategy successfully generated significant earned media exposure. The results for Medtronic included 40 news clips in 10 different markets and 3 national outlets, achieving an earned media value of $162,828 and an audience reach of over 13.7 million people.

Medtronic