Case Study: City of Memphis boosts benefits enrollment with Morris Marketing Group

City of Memphis enrolls 6,500 employees in 30 days with Morris Marketing Group

The City of Memphis, a major municipal authority with over 6,000 employees, faced significant employee and retiree animosity and distrust during the rollout of a new, dramatically different benefits program. They engaged Morris Marketing Group to develop and implement a marketing and information campaign to build trust, guide employees through the new options, and convince them to switch to a more cost-effective preferred health plan.

Morris Marketing Group executed a comprehensive communication strategy that included targeted direct mail, detailed benefits booklets, informational sessions, and online presentations. The campaign successfully enrolled 6,500 employees within the 30-day timeframe and exceeded its goal by converting 28% of employees to the preferred plan. Morris Marketing Group's efforts resulted in a 95% reported enrollment satisfaction rate, saving money for both the employees and the city.

City of Memphis