Case Study: World Psychiatric Association achieves 319k poster impressions with Morressier

How a digital-first approach brought 319k impressions to WCP posters

The World Psychiatric Association, a global association representing 140 psychiatric societies in 120 countries, wanted to make research from its World Congress of Psychiatry more accessible and impactful. Before working with Morressier, poster submissions and presentations were largely manual and offline, limiting reach, engagement, and visibility for presenters and attendees.

Morressier implemented its poster submission workflow and ePoster/content management technology for the WPA World Congress of Psychiatry in a hybrid conference model. The result was 319,000 online poster and abstract impressions, 12,000 poster views before the event, and 96% of posters made public, while WPA also gained data on trending topics and performance to improve future congress planning.

World Psychiatric Association

Helen Hermann

President