Case Study: Wild achieves sold-out refillable lip balm launch with Morrama's Maya packaging

Wild sells out refillable lip balm in a week with Morrama

The customer, Wild, sought to extend their range of refillable cosmetics products. They partnered with the vendor Morrama, who provided their Maya refillable packaging solution for this new lip balm product.

Morrama's solution was a minimal and timeless keep-case made from PCR plastic and recycled aluminium, with a compostable, paper-based refill. The product was an immediate success for Wild, selling out within a week of its March 2024 launch and surpassing all sales expectations. This adoption of Morrama's accessible packaging enabled Wild to successfully switch to a more sustainable solution.

Wild