Case Study: Wild achieves a plastic-free refillable roll-on deodorant with Morrama

Wild launches a plastic-free roll-on deodorant with Morrama, using a 50ml compostable refill

The customer, Wild, sought to expand its sustainable product range by introducing a plastic-free, refillable roll-on deodorant to tap into a significant market segment. They engaged the design and innovation vendor, Morrama, to develop this new product.

Morrama designed an aluminium case housing an industry-first, compostable refill that simply twists into place. The solution maintained a premium feel and Wild's sustainability values. The vendor's work successfully brought a hassle-free, refillable option to the roll-on deodorant category.

Wild