Case Study: Wagamama Retail stands out on shelf with Morrama’s bold retail pack redesign

Wagamama Retail refreshes retail packs in 2024 with Morrama

Wagamama Retail approached design consultancy Morrama with a challenge: they were unhappy with the design of their retail food packaging launched in 2021 and needed a refresh to help their products stand out in the competitive east Asian food aisle.

Morrama developed a bold, clean aesthetic that broke category conventions. The solution utilized a clear visual hierarchy with bold typography overlapped by luxurious food photography to make dishes instantly identifiable. Morrama incorporated AI software to rapidly experiment with photographic variations and then art-directed a professional photoshoot for final imagery. The redesigned packs allow Wagamama to own the shelf space and ensure customers can quickly find what they are looking for.

Wagamama Retail