Case Study: Mokobara creates a standout travel luggage range with Morrama

Mokobara launches flagship cabin with Morrama in 2019

Mokobara approached the design and innovation consultancy Morrama to create a new standard of luggage for the Indian market. The challenge was to design a product that could stand out in a market lacking brands that successfully communicated both luxury and personality.

Morrama developed a visual language combining a minimal aesthetic with bold color pops for the flagship cabin suitcase. The solution focused on packing in functionality at an affordable price, resulting in a lightweight product with features for all packing styles. Following its launch, Mokobara became a leader in India's growing hard-case luggage market and successfully raised over $20 million in funding.

Mokobara