Case Study: Minimal Goods achieves award-winning razor design with Morrama

Minimal Goods celebrates shaving design with Morrama, raising 300% of Kickstarter goal

The customer, Minimal Goods, sought a reimagined and modernized version of the traditional straight razor. The vendor, Morrama, undertook this self-initiated project to redesign the product and enhance the ceremony of shaving.

Morrama designed the Angle Razor, a product crafted from machined aluminium and brass that accepts any disposable blade. The project was successfully funded via a Kickstarter campaign that raised 300% of its goal. The razor went on to win multiple awards, including a D&AD Pencil, and became the hero product for Morrama's own venture business, which was later sold.

Minimal Goods