Case Study: Mimica reduces food waste with real-time expiry labels from Morrama

Mimica develops patented food freshness labels in 2 years with Morrama

Mimica approached Morrama with the challenge of reducing household food waste by creating a more accurate and dynamic system for food expiry date labeling. The goal was to move beyond the limitations of fixed printed dates.

Morrama developed Bump, a patented, temperature-sensitive label that spoils at the same rate as the food it is attached to, changing texture from smooth to bumpy to indicate when the product is no longer safe. This innovative solution provides a real-time expiration indicator that reacts to storage conditions. Following a successful launch of the Bump bottle cap, Morrama continues to develop the technology for other applications, offering a significant potential impact on global food waste.

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