Case Study: Loopie brings its stroller to market faster with Morrama

Loopie raises $1.6M and brings the Loopie Hop to market in months with Morrama

Loopie, a startup aiming to address a gap in India's growing baby care market for well-designed, mid-priced products, approached the design agency Morrama. Their challenge was to efficiently design and bring their hero product, the Loopie Hop stroller, to market swiftly to establish themselves as a leading brand.

Morrama implemented an agile design and engineering process, working closely with the factory to rapidly test and refine the product. This efficient approach stripped away complexity, resulting in a stroller that is easier to assemble, more robust, and retails at a competitive price. The work from Morrama helped Loopie raise initial funding of $1.6M and successfully establish their brand.

Loopie