Case Study: Google explores healthier smartphone interactions with Morrama

Google engages Morrama after Smarter Phones earns 22.2M views

Morrama was engaged by Google to address the challenge of smartphone addiction and its negative impact on psychological wellbeing. The customer sought to improve the relationship users have with their technology by moving beyond simple screen-time notifications.

Morrama developed three innovative phone concepts that used physical design to change user behavior. The solutions promoted unique mobile interactions to reduce screen time, such as a recessed screen to encourage face-down placement and a mindful mode activated by turning the phone upside down. The project garnered significant media attention, achieving 22.2 million coverage views and an article in Fast Company.

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