Case Study: a leading baby-care brand explores prenatal wellbeing with Morrama

a leading baby-care brand adopts Morrama’s prenatal care concept after a 28% rise in stillbirths

Morrama partnered with a leading baby-care brand to address a critical challenge: a 28% increase in stillbirths during the COVID-19 pandemic, exacerbated by heightened maternal stress, isolation, and reduced access to in-person medical care.

Morrama developed three prenatal care product concepts, including the Count wearable for tracking fetal movement and the Breathe device for managing stress and pain. These designs provided expecting parents with accessible, at-home tools for monitoring and bonding. The project garnered significant global attention, and one of the concepts was subsequently purchased by the leading baby-care brand for further development.