Case Study: First Vehicle Leasing boosts SEO and conversions with morphsites

First Vehicle Leasing boosts conversion rate by 30% with morphsites

First Vehicle Leasing (FVL), a car leasing broker, faced a significant challenge when a Google algorithm update caused their website to plummet from position 5 to 96 for the key term 'car leasing', resulting in a devastating loss of organic traffic and enquiries. After their previous SEO strategy failed, FVL turned to their long-standing website development partner, morphsites, for help with SEO and conversion rate optimisation.

morphsites implemented a comprehensive solution including an SEO audit, copywriting, and a mobile-first website redesign focused on the customer journey. This strategy successfully returned FVL to the first page of Google within 12 months. morphsites also expanded into paid search management and achieved a 30% increase in conversion rates and a 20% drop in cost per lead, securing FVL's competitive position.

First Vehicle Leasing