Case Study: Dorset Vehicle Rentals increases bookings and streamlines online hire with morphsites

Dorset Vehicle Rentals boosts average session time 81.6% with morphsites

The customer, Dorset Vehicle Rentals, is a family-run vehicle rental company that needed a digital overhaul of its online booking system to better compete with national competitors and increase its bookings. The vendor, morphsites, was tasked with re-engineering the website to improve the user experience.

morphsites designed and built a new web platform, integrating a third-party booking system and a custom payment gateway. The solution included a bespoke online calculator for vehicle estimates and connected Google Analytics to accurately track bookings and ad performance. The results were highly successful, yielding an 81.6% increase in average session time, a dramatically improved conversion rate, and a 500% return on investment from paid search within six months.

Dorset Vehicle Rentals