Case Study: ttb improves UX research and mobile banking usability with Morphosis

Tbb delivers 23 UX research projects in 1 year with Morphosis

A major Thai commercial bank, Tbb, aimed to enhance its mobile ecosystem and improve cross-functional work but lacked a standardized research process for its in-house squads. The vendor, Morphosis, was engaged to develop a UX research framework to guide the bank's usability and usefulness studies.

Morphosis implemented a co-created research framework that standardized objectives and methodologies across the organization. This solution enabled the bank's squads to deliver 23 research projects within one year, resulting in more efficient processes, higher quality insights, and the creation of more competitive and user-attractive products.