Case Study: Manulife localizes its Thailand market entry with Morphosis

Manulife localizes its Thai app and website in 8 months with Morphosis

Manulife, a global insurance leader, faced significant challenges in strategically entering and adapting its product for the Thai market. The company needed to localize its offerings to align with the specific preferences and needs of Thai consumers. To navigate this, Manulife’s global headquarters partnered with the local expert vendor Morphosis to conduct comprehensive market research and UX research.

Morphosis implemented a solution that began with a design thinking workshop for validation and ideation with key stakeholders. This was followed by an exhaustive competitive analysis and prototyping with usability testing. The vendor then delivered a final design for the Manulife app and website that adhered to global standards while incorporating local Thai preferences. Through this partnership, Morphosis enabled a successful strategic market entry, resulting in a refined product finely tuned for the Thai market and marking a significant milestone in Manulife’s global expansion. The project was delivered end-to-end in eight months.

Manulife