Case Study: Yahoo boosts awareness of Brexit import rules with MorphCast interactive video

Yahoo reaches 320,000 people with MorphCast’s interactive video campaign

The UK government's National Resilience Communications team, part of the Prime Minister’s Office and Cabinet Office, faced the challenge of increasing awareness of new Brexit import rules among hard-to-reach business decision makers. They collaborated with vendor MorphCast and Yahoo to create an interactive educational campaign using the MorphCast Emotion AI Interactive Media Platform.

MorphCast's solution was an interactive video hosted on Yahoo Finance, which allowed viewers to engage with the content through menus and buttons for a personalized experience. The campaign successfully informed approximately 320,000 people, with a 13% increase in them feeling ‘informed’ and ‘prepared’. A remarkable 92% of the audience took action by visiting gov.uk or planning next steps, demonstrating the highly effective impact of the MorphCast platform.

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