Case Study: Yahoo engages 320,000 people with MorphCast interactive video for HM Government

Yahoo - Customer Case Study

The UK Government's National Resilience Communications team faced the challenge of raising awareness among hard-to-reach business decision-makers about new Brexit import rules. They collaborated with vendor MorphCast, leveraging its Emotion AI Interactive Media Platform, to create an engaging and informative campaign distributed through Yahoo.

MorphCast's solution was an interactive video that allowed viewers to navigate content via menus and buttons, creating a personalized experience. This campaign, amplified by Yahoo's distribution network, successfully informed 320,000 people, with a 13% increase in them feeling ‘informed’ and ‘prepared’. A remarkable 92% of the engaged audience took subsequent action, such as visiting the government website for further resources.

Yahoo