Case Study: Rado boosts engagement and leads with MorphCast Emotion AI

Rado generates 35,000 leads with MorphCast's emotion AI

Rado, a watch company, partnered with MorphCast to create a more engaging and emotionally resonant interactive marketing campaign. The challenge was to connect with users on a deeper level to enhance brand engagement and generate leads through a personalized user journey.

MorphCast implemented its Emotion AI technology to power an interactive experience that analyzed users' facial expressions in real-time via their device cameras. This solution adapted the content to the user's emotions, providing a personalized personality profile and watch suggestion. The campaign was highly successful for MorphCast's client, generating 140,000 camera requests and resulting in 35,000 new leads.

Rado