Case Study: Rado boosts engagement and lead generation with MorphCast Emotion AI

Rado - Customer Case Study

Rado, a watchmaker, wanted to create a more engaging and emotional interactive experience to connect with users and generate leads. They partnered with the vendor MorphCast to utilize its Emotion AI technology for this campaign.

MorphCast implemented a solution where users' facial expressions were analyzed in real-time via their device's camera while they watched a video. This allowed the experience to adapt and provide a personalized watch recommendation based on their emotional response. The MorphCast solution was highly successful, resulting in 50,000 completed experiences and generating 35,000 leads, which represented a 70% conversion rate from completions.

Rado