Case Study: Gruppo Roncaglia enhances Dyson #AirEmotions with MorphCast Emotion AI

Gruppo Roncaglia - Customer Case Study

creative agency Gruppo Roncaglia partnered with the vendor MorphCast to enhance an out-of-home marketing experience for Dyson. The challenge was to capture the precise moment of peak customer satisfaction during Dyson Airwrap styling sessions to create a more engaging and shareable demo.

MorphCast implemented its Emotion AI to track customers' facial expressions in real-time during the product demos. The solution successfully identified the moment of maximum satisfaction and automatically captured a photo for social media sharing. This resulted in increased campaign virality and significantly enhanced customer engagement for the Dyson #AirEmotions experience.

Gruppo Roncaglia

Paolo Roncaglia

President