Case Study: Dyson achieves viral, shareable customer engagement with MorphCast Emotion AI

Dyson captures peak customer satisfaction in real time with MorphCast

Dyson partnered with MorphCast and creative agency Gruppo Roncaglia to enhance an out-of-home product demo experience for the Dyson Airwrap. The challenge was to capture the peak moment of customer satisfaction during styling sessions in order to create a shareable marketing moment.

The solution implemented by MorphCast used its Emotion AI to track customers' facial expressions in real-time, automatically pinpointing and photographing the moment of maximum satisfaction. This photo was then shared on social media by customers. As a result, the campaign successfully increased engagement and virality for Dyson, creating an interactive and memorable demo experience.

Dyson