Case Study: Coca-Cola transforms emotions into art with MorphCast Emotion AI

Coca Cola - Customer Case Study

Coca Cola chose MorphCast and its Emotion AI technology to power an innovative, interactive campaign for launching a limited edition product. The challenge was to create a unique and engaging digital experience that would enhance user connection to the brand and amplify the campaign's global reach.

The solution implemented by MorphCast was a web experience that used real-time facial recognition to analyze users' emotions and turn them into unique, generative 3D art pieces set to music. This created a highly personalized and shareable interaction. The campaign was a major success for Coca Cola, with MorphCast's technology enabling the generation of over 50,000 unique art pieces and supporting the experience in 15 different languages for a global audience.

Coca Cola