Case Study: Midas boosts brand awareness with Moroch Partners' integrated NIL campaign

Midas boosts impressions 52% with Moroch Partners

Moroch Partners worked with Midas to address a challenge with its South Carolina NIL (Name, Image, and Likeness) marketing campaign. Since 2021, the campaign, which featured local university football players, had operated separately from the brand's main efforts. The challenge was to better integrate this NIL content into the overarching brand narrative to increase local awareness and add momentum.

The solution from Moroch Partners was to integrate the NIL initiative into Midas's new "Don’t Put Up with B.S. (Bad Service)" brand campaign. They created a series of videos featuring players from the University of South Carolina and Clemson University that positioned a Midas official calling out bad auto service practices. This approach resulted in a 52% year-over-year increase in impressions, an 18% lower CPM, and a 53% higher content engagement rate, proving the power of integrated storytelling.

Midas