Case Study: Smooth Robotics expands into new markets with Morningscore SEO

When SEO is simply the best strategy

Smooth Robotics, a UR+ certified supplier of robotic welding hardware and software, needed to expand its brand into new global markets. As they operate in the niche field of cobot welding, they determined that paid advertising would be ineffective and that SEO was the best strategy. To support this effort, Marketing Manager Jacob Dyrehauge sought a clear and user-friendly SEO tool to track performance and guide their content strategy, leading them to choose Morningscore.

The solution implemented was the Morningscore SEO platform, which was used to track keywords and performance primarily in the US market to gain valid data. The tool's intuitive and gamified interface made monitoring progress and accomplishing tasks like link building more motivating. Using Morningscore, Smooth Robotics successfully focused its SEO efforts, set up a targeted blog, and began preparing to conquer new markets, starting with Germany in 2023.

Smooth Robotics

Jacob Dyrehauge

Marketing Manager