Case Study: Mentalt Overskud makes SEO fun and boosts link building with Morningscore

From Mario Kart to link building in Morningscore

Mentalt Overskud, a psychologist practice, wanted to take control of its SEO strategy after previously outsourcing it. The owner, Julie Aasbjerg Andersen, was drawn to Morningscore because its gamified approach made the process of learning and performing SEO, particularly link building, seem fun and engaging.

Using Morningscore, Julie implemented a focused link-building strategy, utilizing the tool's mission guides to build over 100 links in a short period. The intuitive platform enabled her to learn by doing, making the process addictive rather than daunting. While specific metrics are not provided, the strategy successfully generated valuable backlinks from relevant industry partners, driving potential clients to the practice's website and forming a crucial part of their SEO success.

Mentalt Overskud

Julie Aasbjerg Andersen

Psychologist and owner