Case Study: Wisconsin Corn Promotion Board builds trust in sustainable farming and clean water with MorganMyers

Wisconsin Corn Promotion Board earns 12M+ impressions with MorganMyers

The Wisconsin Corn Promotion Board (WCPB) faced the challenge of connecting with younger, sustainability-minded consumers who were concerned about water quality. To improve perceptions, WCPB partnered with the agency MorganMyers on a communications campaign to share stories about the clean-water farming practices used by Wisconsin corn farmers.

MorganMyers implemented a multi-year "We're all for clean water." campaign that included a dedicated website, first-person videos from farmers, and an online water recreation guide. This approach generated over 12 million impressions and 2 million video views. The vendor's strategy successfully increased web traffic by 277% and engaged key community leaders through events, effectively improving the audience's perception of farmers' environmental stewardship.

Wisconsin Corn Promotion Board (wcpb)