Case Study: Post Consumer Brands boosts cereal brand awareness with MorganMyers paid search strategy

Post Consumer Brands grows paid search traffic 854% with MorganMyers

Post Consumer Brands, a top player in the CPG breakfast cereal category, sought to increase its online visibility and brand awareness amongst breakfast fans. To complement their SEO efforts, they partnered with MorganMyers to implement a targeted paid search (PPC) advertising strategy to reach consumers researching cereal options.

MorganMyers executed an ‘always-on’ PPC strategy across Google and Microsoft Ads. They developed a robust campaign structure, conducted extensive keyword research, and optimized ad copy to drive clicks. As a result, MorganMyers helped Post achieve an 854% growth in paid search traffic, a click-through rate of 8.17% that far exceeded the industry average, and a 47% improvement in paid search sessions.

Post Consumer Brands